Company Description Fetra Integrity Egypt & Project Management specializes in delivering comprehensive human capital consultation, project management, and business development services. The company focuses on helping organizations achieve optimal performance by aligning organizational strategies with resources of the highest quality. Services include recruitment, organizational design, employee skill mapping, job analysis, competency modeling, reward management, performance management, and succession planning. Based in Egypt, Fetra Integrity offers tailored solutions to meet the unique needs of businesses in various industries, creating sustainable success and long-term growth. Role Description This is a full-time Senior Marketing & PR Specialist role located on-site in Cairo, Egypt. The Senior Marketing & PR Specialist will develop and implement effective marketing and public relations strategies, conduct market research, create marketing materials, manage customer relations, and oversee sales initiatives. The position includes building and maintaining positive brand awareness and working closely with internal and external stakeholders to achieve organizational goals. Qualifications Proficiency in Communication and Customer Service to effectively engage and build relationships with clients and stakeholders.Strong skills in Marketing Strategy and Market Research to develop and implement successful plans and campaigns.Experience and knowledge in Sales to support and drive revenue growth initiatives.Ability to design, execute, and manage effective Public Relations strategies to enhance brand visibility.Outstanding organizational and team collaboration skills to successfully manage projects and campaigns.Proficiency in marketing tools, analytics platforms, and digital marketing is preferred.Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.Proven experience in a similar role is strongly preferred.