Senior Marketing Specialist / Real Estate

📢 Marketing Manager – Real Estate (KSA Market Focus)📍 Location: Obour City, Egypt 🏢 Industry: Real Estate DevelopmentRole OverviewWe are seeking an experienced Marketing Manager to lead the strategic planning and execution of integrated marketing initiatives for real estate projects, with a strong focus on the Saudi and GCC markets. The role requires a balance of strategic vision, brand leadership, and hands-on execution across digital and traditional channels.Key ResponsibilitiesBrand Strategy & PositioningDevelop and implement brand strategies, including brand architecture, positioning, and creative directionEnsure alignment between corporate identity and project-specific brandingEstablish consistent messaging and visual identity across all channelsCampaign Planning & ExecutionPlan and execute integrated 360° marketing campaignsManage multi-channel campaigns across digital and traditional platformsOversee content development, including copywriting, scripts, and creative conceptsDigital Marketing & PerformanceLead digital marketing activities, including SEO/SEM, paid media, social media, and influencer marketingManage platforms such as Meta, TikTok, Snapchat, Google Ads, and XMonitor performance using tools such as Google Analytics 4, Meta Business Suite, and Data StudioMedia & Production ManagementOversee media planning, buying, and agency coordinationManage production of marketing materials (videos, 3D renders, photography, presentations)Supervise audiovisual production, including emerging AI-based content toolsMarket Insights & AnalyticsConduct market research and competitive analysisTrack KPIs and campaign effectivenessApply customer journey mapping and behavioral targeting strategiesLeadership & OperationsLead internal teams and external partnersManage marketing budgets and ensure efficient allocation of resourcesDrive adoption of marketing technologies and automation toolsQualifications & Experience5–8+ years of experience in integrated marketingMinimum 3 years in a leadership roleProven experience in real estate marketing, preferably within the KSA or GCC marketsStrong expertise in brand development and 360° campaign executionAdvanced knowledge of digital marketing tools and analytics platformsFluency in Arabic (with strong creative writing skills) and good command of EnglishPreferred QualificationsExperience in luxury real estate marketingFamiliarity with AI tools in content creationEstablished network with media agencies and influencers in the GCCExperience managing large-scale marketing budgets