Senior Search Engine Optimization

1. Job PurposeTo architect, execute, and own EduGate's end-to-end SEO strategy, driving measurable growth in organic traffic, high-intent student leads, and brandauthority. This role is pivotal in transforming our digital footprint from a service website into the leading educational resource for students andparents in the GCC region researching study abroad opportunities. You will blend technical expertise with content strategy and local/regional SEOmastery to outperform competitors and connect our mission with those who need it most.2. Key ResponsibilitiesA. Strategy & Leadership (30%)• Develop and own the comprehensive SEO roadmap aligned with business goals (lead generation, brand awareness for key services:Study inEgypt, Study Abroad Consulting).• Conduct ongoing competitive analysis of regional and international education consultancies.• Define and track KPIs (organic traffic, keyword rankings, conversion rate, lead volume/quality) and report on ROI to senior management.• Manage the SEO budget for tools, platforms, and potential external resources.• Stay ahead of Google algorithm updates and industry trends, adapting strategy proactively.B. Technical SEO Excellence (25%)• Perform deep technical audits of https://edugateuae.com (and subdomains) using tools like Screaming Frog, Ahrefs, SEMrush.• Own site health: optimize crawlability, indexation, site speed (Core Web Vitals), mobile-friendliness, and security (HTTPS).• Implement and manage structured data (Schema markup) for services, FAQs, and local business.• Collaborate with web developers to ensure SEO best practices are baked into site architecture and any new developments.C. Content & On-Page SEO (25%)• Conduct keyword research to identify high-value, high-intent opportunities in English and Arabic (e.g., "study medicine in Egypt for UAEstudents," "best engineering universities in Cairo").• Develop a content gap analysis and strategy to build topical authority.• Optimize all website content (service pages, blog posts, location pages) for target keywords and user intent.• Guide the content team on SEO-friendly content creation for blogs, guides, and landing pages.• Ensure flawless on-page SEO elements: title tags, meta descriptions, header tags, image optimization.D. Off-Page & Local SEO (15%)• Develop and execute a strategic backlink profile-building plan focused on authority in the education, travel, and youth sectors within theGCC and MENA regions.• Manage local SEO profiles (Google Business Profile, local directories) for our UAE offices.• Build online citations and ensure NAP (Name, Address, Phone) consistency across the web.• Explore strategic partnerships and digital PR opportunities to build domain authority.E. Analytics & Optimization (5%)• Configure and utilize Google Analytics 4 and Google Search Console for deep performance analysis.• Set up conversion tracking for organic leads (form submissions, phone calls, WhatsApp clicks).• Run A/B tests (e.g., on title tags or meta descriptions) to improve CTR from SERPs.• Provide actionable insights and recommendations to the broader marketing team.3. Qualifications & Experience• Education: Bachelor’s degree in Marketing, Computer Science, IT, or a related field.• Experience: Minimum of 4-6 years of hands-on SEO experience, with at least 2 years in a senior or strategic role. Proven track record ofgrowing organic traffic and conversions in a competitive B2C or service-based industry. Experience in theeducation sector, ed-tech, orgeographical-specific targeting (GCC/Egypt) is amajor advantage.• Portfolio: Must provide case studies or examples demonstrating successful SEO campaigns with clear metrics.• Technical Skills (Must Have):A. Expert proficiency with SEO platforms: Ahrefs, SEMrush, Google Search Console, Google Analytics 4.B. Strong experience with technical audit tools:Screaming Frog, Botify.C. Deep understanding of HTML, CSS, JavaScript fundamentalsand CMS platforms (WordPress).D. Knowledge of international & local SEO principles.• Language: Professional fluency in English is required. Proficiency in Arabicis asignificant asset for content and local strategy.4. Core Competencies1. Business Acumen: Understands how organic search directly fuels EduGate's student inquiry pipeline and revenue. Aligns SEO strategy withbusiness objectives.2. Operational Excellence: Meticulous in execution, from audit details to tracking setup. Manages complex projects with multipledependencies flawlessly.3. Analytical & Result Driven: Data-obsessed. Makes decisions based on metrics, not assumptions. Relentlessly focused on moving keyperformance indicators.4. Creativity & Problem-Solving:Finds innovative ways to build links, create compelling content, and solve technical challenges in acompetitive landscape.5. Ownership (Accountability): Owns the SEO channel end-to-end. Self-motivated to test, learn, and optimize without constant supervision.