Role DescriptionThis is a full-time on-site role located in Cairo, Egypt for a Brand Manager at Bræs. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring brand consistency.Key ResponsibilitiesDevelop and execute brand strategies aligned with company objectives and market trends.Manage brand positioning, messaging, and tone across all channels and platforms.Lead marketing campaigns (online & offline), from concept to execution and performance analysis.Collaborate with internal teams (content, partnerships, design, product) to ensure brand consistency.Monitor brand performance using analytics tools and generate actionable insights.Oversee content and creative development in coordination with designers and agencies.Manage and grow Braes Egypt’s digital presence across social media and other platforms.Conduct market research and competitor analysis to identify opportunities and threats.