Content Strategy & PlanningBuild and execute monthly social media strategies aligned with:Product launchesMarketing campaignsBusiness goalsSales targetsDevelop structured monthly and weekly content calendars across all platforms.Create strategic content pillars including:Brand awarenessEducational contentCommunity engagementConversion-focused contentSales-driven campaignsTranslate product features and offers into:Strong content anglesViral hooksStory-driven conceptsHigh-performing social narrativesPlan full customer journeys through content, not just individual posts.Content Direction & Creative OversightLead the creative direction for all social media content including:ReelsTikToksStoriesFeed postsCampaign visualsProvide clear creative direction to designers and content creators through:Detailed briefsVisual referencesLayout directionShot listsMoodboardsContent composition guidanceEnsure all published content maintains:Brand consistencyPremium visual identityStrong storytellingHigh production qualityReview and approve content before publishing.Copywriting & MessagingWrite high-converting:HooksCaptionsStory sequencesCTA-focused copyDevelop platform-native content that performs specifically on:InstagramTikTokUnderstand and apply psychological triggers such as:CuriosityUrgencyAuthoritySocial proofEmotional storytellingMaintain and evolve the brand’s tone of voice across all channels.Campaign Execution & GrowthExecute launches, campaigns, offers, and promotions across all platforms.Coordinate campaign rollouts with the creative and marketing teams.Think beyond single pieces of content and build complete campaign ecosystems.Identify trends, viral opportunities, and platform shifts quickly and strategically.Performance Tracking & OptimizationTrack and analyze performance metrics including:Engagement rateReachWatch timeStory completion rateClick-through rate (CTR)Conversion performanceFollower growthUse insights and analytics to optimize content weekly.Continuously improve performance through testing:HooksFormatsPosting structuresContent stylesCTAsReport performance insights and recommendations clearly.Community Management OversightOversee audience interaction and customer communication across platforms.Ensure responses maintain:Brand toneHigh-quality communicationFast response timesConversion opportunitiesImprove audience engagement and community loyalty.Team Leadership & ManagementLead and direct the social media creative team.Set weekly deliverables, deadlines, and priorities.Ensure smooth workflow between:DesignersContent creatorsEditorsMarketing teamGive clear, actionable feedback and maintain high creative standards.What We’re Looking ForWe’re Looking For Someone Who IsStrategic and highly organizedCreative yet analyticalFast-paced and decisivePerformance-drivenDetail-orientedProactive and solution-focusedObsessed with quality and growth