Brand Strategy & Market Insights Maintain brand identity and consistency across all channels to strengthen brand awareness. Conduct market research, analyze consumer insights, and monitor competitor activity to inform brand strategy.Monitor emerging beauty & lifestyle trends to ensure Bræs stays relevant, innovative, and aspirational.Campaign Planning & Execution Develop and execute marketing campaigns that drive brand awareness, engagement, and product sales. Collaborate with content, design, social media, and product teams to deliver cohesive, on-brand campaigns. Set KPIs, traffic plans, and benchmarks for all marketing initiatives.Product Launch & Portfolio Management Lead product launches from concept to execution, ensuring alignment with brand strategy. Analyze sales & campaign data to measure performance and optimize initiatives. Manage the marketing budget, ensuring financial efficiency and maximum ROI across all campaigns, launches, and initiatives.Sales & Performance Management Drive product sales through strategic campaigns and marketing initiatives. Develop insights-driven recommendations to maximize ROI and market growth Cross-Functional Leadership Lead the marketing team to ensure alignment with brand strategy and campaign objectives. Coordinate with social media, content, design, and product teams, as well as external agencies and partners, to deliver cohesive, on-brand initiatives. Oversee projects from development through execution, ensuring quality, timelines, and brand consistency.