We are looking for a creative and driven Social Media Content Creator Specialist who is passionate about storytelling, digital trends, and building engaging online communities. The ideal candidate will be responsible for creating high-performing content that drives brand awareness, engagement, and sales across Instagram and TikTok.The Social Media Content Creator Specialist will develop and execute content strategies, produce engaging short-form videos, and manage daily social media activity. This role requires a strong understanding of Gen Z digital culture, beauty/fashion branding, and trend-driven content creation.ResponsibilitiesCreate high-performing content that drives engagement, brand demand, community growth, and salesDevelop and execute monthly content strategies and calendars aligned with product launches, campaigns, and sales targetsManage daily content creation and posting across Instagram and TikTokProduce and edit engaging short-form content including reels, TikToks, stories, and trend-based videosPlan and execute Instagram Story flows that increase engagement and drive conversionsWrite compelling captions, hooks, story copies, and social media content aligned with the brand’s tone of voiceTranslate product features into engaging content angles, hooks, and storytelling conceptsStay updated with social media trends, viral audio, and Gen Z content cultureAssist in planning and executing content shoots, UGC shoots, and content daysCoordinate shoot logistics including bookings, props, timelines, and preparationCapture behind-the-scenes, lifestyle, routine-based, and product-focused contentResearch competitor brands, campaigns, and social media strategies to identify growth opportunitiesSupport launch campaigns, PR activations, pop-ups, and product releasesCollaborate closely with design and creative teams to bring campaigns to lifeTrack performance metrics and optimize content weekly based on insights, engagement, and sales results