About The RoleWe are looking for a Content Creator & Social Media Specialist who is highly creative, strongin content writing, and able to turn ideas into engaging content across social media platforms.This role is ideal for someone who can create content from the ground up - from ideation andscripting to on-ground shooting and appearing on camera when needed. The right candidateshould have a strong understanding of branding and social media content, with a good eye forstorytelling, trends, and audience engagement.In addition to content creation, we are looking for someone who has a basic to intermediateunderstanding of digital marketing, including SEO, Meta Ads, and Google Ads, and can supportsimple content-related editing tasks when needed.Key ResponsibilitiesContent Creation & Social MediaCreate engaging, creative, and brand-aligned content for social media platformsWrite strong captions, post copy, video scripts, and content ideas in both clear andaudience-friendly formatsDevelop content concepts for posts, reels, short videos, and brand storytellingPlan and execute social media content calendars in alignment with business goalsStay updated with trends, formats, and content opportunities relevant to the marketOn-Ground Content ProductionVisit pharmacies and field locations to capture real, relevant, and engaging contentParticipate in content shooting on-ground and coordinate simple content productionwhen neededAppear on camera confidently for videos, reels, interviews, and social content whenRequiredTranslate day-to-day business activity into strong social media storytellingContent Editing & Creative ExecutionMake simple edits to reels, short videos, and social media contentSupport simple design adjustments for content pieces when neededWork closely with designers or other team members to ensure content is visually alignedwith the brandDigital Marketing SupportHave a working understanding of SEO fundamentals and how content supports organicgrowthSupport basic content needs related to Meta Ads campaignsHave exposure to Google Ads and understand how content can support campaignperformanceCollaborate on content that supports both brand awareness and lead generation effortsRequirements3–5 years of experience in content creation, social media, or related digital marketingrolesStrong content writing and copywriting skillsProven ability to generate creative ideas and turn them into content that performsExperience in creating social media content for brands, including posts, reels, andshort-form videoComfortable with on-ground shooting and content creation outside the officeConfident appearing on camera when neededBasic to intermediate knowledge of SEOBasic to intermediate knowledge of Meta AdsExposure to Google Ads is a plusAbility to do simple editing for reels and short videosAbility to make simple design/content edits is a plusStrong sense of branding, storytelling, and audience engagementOrganized, proactive, and able to execute ideas quicklyPreferred ProfileWe are looking for someone who is:Creative and full of ideasStrong in writing and storytellingHands-on and execution-focusedComfortable moving between strategy and executionExcited to build content from real-life market activityEager to learn and grow across other areas of digital marketing