About LucidyaLucidya is an AI-native platform for customer experience (CX) intelligence that manages entire customer lifecycles autonomously, from initial engagement through retention and growth.Unlike platforms that only surface insights and leave the action to you, Lucidya completes the loop with proprietary NLU capabilities developed entirely in-house and trained on millions of multilingual conversations, equipping marketing, support, CX, and research teams to deliver personalised experiences that drive measurable improvements in customer satisfaction, retention, and lifetime value.Why This Role MattersPipeline is the engine behind everything we want to do in the enterprise segment - and right now Lucidya is scaling fast across large-scale organisations. The companies we want to reach are no longer asking whether AI belongs in customer experience - they are deciding who to buy it from.As a Growth Specialist, you won't just be "running campaigns." You'll be building the demand-generation engine that turns paid and outbound channels into qualified pipeline, working hands-on inside the Performance Marketing team with modern tooling and AI doing real work alongside a lean team.You will directly influence how much pipeline reaches our sellers, how efficiently we generate enterprise demand, and how fast Lucidya grows in the markets that matter most.If you are data-driven, fast-moving, and you would rather build and ship than wait for a brief, this role is built for you.What You Will DoOwn demand-generation targets across paid and outbound channels, and optimize relentlessly to hit lead and pipeline goalsSupport the Senior B2B Media Manager to build, launch, monitor, and optimize paid media across Google, LinkedIn, and Meta - including audiences, budgets, negatives, and creative testingBuild and run outbound programs across email and LinkedIn, using enrichment, buyer signals, and AI personalization to keep quality high even at volumeBuild and maintain target audiences and contact lists using enrichment and intent dataOwn day-to-day marketing operations in HubSpot - workflows, lead routing, lifecycle stages, list hygiene, and deliverabilityPartner with content and web teams to build and improve landing pages and conversion paths, and run A/B tests that actually move conversionTrack and report on funnel performance - cost per lead, cost per acquisition, MQL and SQL conversion, and channel ROI - then surface the insight and recommend the fixPut AI tools to work to scale content and personalization and to automate the repetitive parts of the jobKeep data clean and make sure every campaign meets privacy and anti-spam regulationsYou are responsible for outcomes: qualified pipeline, an efficient cost of acquisition, and demand the sales team can actually close.Who You AreYou've spent 2 to 4 years in performance marketing, demand generation, growth, or revenue operations - ideally inside B2B SaaSYou've run the real thing: hands-on paid media campaigns, outbound programs, or bothYou're analytical to the core and at home in data and reporting - the numbers tell you what to do nextYou have an operator mindset. You build, ship, and fix things yourself, and you don't need to be managed task by taskYou pick up new tools and AI workflows fast - you'd rather learn one by using it than by reading about itYour technical toolkit - you know these, or can ramp on them fast:Paid media platforms: Google Ads, LinkedIn Ads, and Meta AdsCRM and marketing automation: HubSpotOutbound and enrichment tools: Clay, Apollo, Smartlead, HeyReach, or similarAnalytics and reporting: GA4, Looker Studio, and native platform analyticsAI tools for content and personalization: such as Claude or CodexEmail deliverability is a plus - working knowledge of SPF, DKIM, and DMARCBonus points if:You've marketed to customer experience, support, or operations buyersYou've run SEO and AEO alongside paid and outboundYou've run campaigns across multiple markets or languagesCulturally, you are:Ambitious but humbleCompetitive but ethicalOutcome-driven, not ego-drivenComfortable in a fast-scaling environment where structure evolvesWhat the Hiring Process Will Look LikeScreening call with Talent AcquisitionTechnical interview / deep dive with the hiring managerPractical case study or campaign exerciseBar Raisers Interview (culture fit call)Offer