The HEINEKEN Company · Cairo, Egypt · Posted 2026-05-01
Roles & Responsibilities Handles the promotion planning and budget allocation for alcoholic beverages (AB) and trade marketing. Aligns with the demand and sales teams on all on-going promotions and performs adjustments as needed. Assists in point of sale material (POSM) management by regularly checking stocks in the warehouses in all zones.Manages outdoor visibility of shop signs and shop tents. Assesses and identifies qualified suppliers and ensures constant maintenance for all shops.Follows up on the budget allocation. Gathers input and builds data modules to assess compliance with PICOS standards.Suggests initiatives to optimize the business flow in all channels . Ensures excellent brand visibility inside all channels. Visits premises and manages the placement of the brands. Recommends options and designs for brand visibility and gets the necessary approvals. Attends commercial meetings and provides input and insights to set the plan for the coming month. Compiles data for the demand review meeting. Develops and submits all required reports in a timely manner.Conduct regular market visits to gather insights and better understand market dynamics, customer behavior, and competitor activities. #addjob
Heineken N.V. is a Dutch brewing company, the world's second-largest brewer by volume. The company operates more than 165 breweries in more than 70 countries, with brands including Heineken, Amstel, Tiger, Tecate, and regional labels. Al Ahram Beverages, Heineken's Egypt operation, is the largest brewer in Egypt.
What you should know
Global Brewing Powerhouse: Operates more than 165 breweries in over 70 countries and produces over 188 million hectolitres of beer annually
Global Retail Giant: Portfolio includes over 350 international, regional, and specialty brands sold in 190 countries
1933 Export First: Became the first beer import to re-enter the U.S. market in 1933 immediately after the lift of Prohibition
How they work
Passion for consumers — Putting consumers and customers at the heart of everything HEINEKEN does.