Lead Generation Specialist (b2b) - (Email Specialist)

Invesp, founded in 2006, is one of North America's pioneering agencies specializing in conversion rate optimization (CRO). With over 900 clients across 13 countries, the company has conducted more than 52,000 A/B tests with an impressive average success rate of 40%. Invesp is dedicated to helping businesses enhance website performance and drive growth, delivering actionable recommendations and measurable results. Clients, ranging from industry leaders like eBay and 3M to small-to-medium-sized businesses, benefit from tailored CRO strategies that can achieve a 20% to 45% increase in sales.You'll be the operator behind our email engine: running campaigns end-to-end, from infrastructure setup to copy testing to performance monitoring. This is a hands-on execution role for someone who loves the mechanics of deliverability and the discipline of A/B testing at scale.Specifically, you'll:Manage and scale our email infrastructure. Write, test, and iterate on email copy: subject lines, opening hooks, CTAs, and follow-up sequencesBuild and segment prospect lists using tools like Apollo, Clay, or similar; ensure list hygiene and verification before sendingRun structured A/B tests and report on open rates, reply rates, positive reply rates, and meetings bookedMonitor and report on deliverability and troubleshoot issues before they escalateWorkflows managementRequired Skills:3+ years running email campaigns at scale (200K+ emails/month minimum) for B2B companiesDeep expertise with cold email platforms: Instantly, Smartlead, Lemlist, Apollo, or equivalentStrong copywriter — you can write an email that gets replies, not just opensComfort with prospecting tools (Apollo, Clay, LinkedIn Sales Navigator) and CRM integration (HubSpot, or similar)Analytical mindset: you make decisions from data, run real tests, and can explain why a campaign worked or didn'tNice to have:Hands-on experience with deliverability mechanics is a plus