Officer, SCE Branding & Communication - Marketing & Customer Experience Department, School of Continuing Education

Reports to: Assistant Director, SCE Marketing & Customer ExperiencePurpose:The Branding & Communication officer will support the School of Continuing Education (SCE) in the development andimplementation of a branding plan along with its sub-activities. The position serves as the primary point of contact for allSCE social media channels and content management. The job holder will also coordinate all school needs in regards to design, video creation/ editing and content management. He/she will develop and implement marketing and advertising campaigns and prepare reports.Responsibilities:Assist the Assistant Director in planning, developing, and implementing digital marketing strategies in Egypt & the Middle East to enhance brand awareness within the digital space.Coordinate for the proper availability of the promotional material needed as per the communication calendar and SCE annual plan on a weekly basis to ensure on-track, effective implementation.Propose integrated branding decisions in coordination with Assistant Director, SCE Marketing & Customer Experience.Coordinate content management and information sharing with respective departments and external consultants.Develop, implement, and manage multiple social media platforms.Create monthly editorial calendars and schedules.Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content and increase digital footprint.Expand outreach and create SCE brand awareness in the Middle East within the digital space through various social media networks.Handle social media channel replies and maintain/ improve social media response rates.Coordinate and assist in recruiting external consultants &/or service providers as designers, video editors, cameramen, professional photographers for school photo shoots and any needed events and handle their contracts and payments accordingly with the Office of Finance.Adhere to AUC’s communication and branding guidelines in order to communicate to external consultants /designers the correct AUC identity.Assist in developing action plans to support the brand, and to create awareness and attract the sought segments, to drive website traffic and generate leads.Create inspiring short promotional videos, edit film and video footage using any video software’s to be used for digital marketing and social media engagement.Assist the school at conferences, meetings, exhibits, and other special events to promote new and existing programs and initiatives as directed.Prepare monthly statistics reports and trend analysis for various communication activities as needed in coordination with Assistant Director, SCE Marketing & Customer ExperiencePromote community awareness of school’s marketing programs, terms and events.Requirements:Minimum Education Requirements:Bachelor’s degree in a related field (Marketing, Integrated Marketing Communications, or Business-related discipline) is required.Experience:7-9 years’ experience including 3 years’ experience in marketing/branding/ digital marketing/social media handling is requiredRegional experience in digital marketing is preferredSkills:Excellent written and oral communication skills.Excellent skills in social media content developmentExcellent knowledge of social media ads targeting, segmentation & analysisExcellent customer service skills.Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.Knowledge of MAC operations and familiarity with the following softwares (or their alternatives): Illustrator, Photoshop, InDesign, Adobe Premier, Adobe flash player.Self-managed, self-starter with a demonstrated ability to work independently given the assignment of responsibility; Demonstrated aptitude and attitude for learning new tasks quickly and efficiently.This position is open until May 14, 2026Placement is based on the candidate’s experience and skills. Only candidates who make it to the shortlist will be contacted"The American University in Cairo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals with disabilities are encouraged to apply."“We thank all individuals who have expressed interest in working at The American University in Cairo.”