On-ground Marketing Specialist

EgyBell · Cairo, Egypt · Posted 2026-07-09

EgyBell is hiring and On Ground Marketing Specialist for an E-commerce company.Location: 3rd Settlement New Cairo. Key Responsibilities: Plan and execute on-ground marketing activations, events, pop-ups, store campaigns, partnerships, and community initiatives.Coordinate all activation logistics, including venues, permits, suppliers, materials, staffing, transportation, setup, timelines, and dismantling.Manage and brief promoters, brand ambassadors, vendors, content creators, photographers, videographers, and freelance production teams on campaign objectives, brand messaging, content requirements, and deliverables.Coordinate and supervise on-ground activations and shoots, including locations, schedules, talent, styling, props, permits, and production requirements, ensuring quality, brand alignment, customer experience, and content capture.Collaborate with marketing, creative, social media, sales, retail, and operations teams to ensure activations support campaign objectives.Ensure all branding materials, signage, giveaways, uniforms, and event setups are delivered on time and aligned with brand guidelines.Conduct site visits to assess venue suitability, visibility, customer flow, lighting, and operational requirements.Identify activation opportunities through malls, events, universities, gyms, clubs, showrooms, communities, exhibitions, and strategic partners.Collect campaign data, including customer feedback, leads, sign-ups, survey responses, and sales-related metrics.Track activation performance, including footfall, engagement, leads, sales uplift, content output, costs, and ROI, and prepare post-activation reports with results, learnings, challenges, and recommendations.Build and maintain relationships with venues, event organizers, suppliers, partners, and freelance creators, while tracking deliverables, timelines, invoices, approvals, and content usage rights.Requirements:Qualifications:● Bachelor’s degree in marketing, Business, Mass Communication, Event Management, or a related field.● 2–4 years of experience in on-ground marketing, event management, activations, retail marketing, field marketing, or brand experience.● Very good command of English.● Strong experience managing suppliers, logistics, promoters, permits, and physical setups.● Good understanding of retail, customer behavior, footfall generation, and local market dynamics.● Comfortable being present on-site before, during, and after activations.● Ability to manage budgets, timelines, checklists, and multiple stakeholders.● Good reporting skills.

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