Senior content creator

Company Description Fathy Ibrahim - فتحي إبراهيم is a family-owned, luxury accessories and jewelry retailer with over 90 years of heritage in the market. The company offers a curated selection of high-end goods designed for customers seeking distinctive, elegant pieces for themselves or as gifts. Rooted in tradition yet attentive to contemporary style, Fathy Ibrahim blends craftsmanship with modern design. Team members join a close-knit, customer-focused environment where quality, trust, and long-term relationships are central to the brand experience.Role Description This is a full-time Senior Content Creator role based in Qesm 1st 6 October with a hybrid work arrangement, combining on-site collaboration with some work-from-home flexibility. The Senior Content Creator will develop and execute content strategies that showcase the brand’s luxury accessories and jewelry across digital channels, including website, social media, email, and online campaigns. Daily responsibilities include planning content calendars, writing and editing product descriptions, brand stories, and campaign copy, as well as briefing and collaborating with designers and photographers to produce high-quality visual and written assets. The role also involves optimizing content for engagement and conversion, analyzing content performance, and continuously refining messaging based on data and customer insights. The Senior Content Creator will collaborate closely with marketing, e-commerce, and sales teams to ensure consistent, compelling storytelling that reflects the brand’s heritage and premium positioning.Qualifications Strong content creation and copywriting skills, with experience crafting clear, engaging, and brand-aligned content for luxury or retail sectors.Proficiency in digital and social media content, including developing content calendars, social posts, captions, and short-form storytelling.Experience in content strategy and campaign planning, including aligning content with brand objectives, target audience needs, and seasonal initiatives.Solid editing and proofreading abilities, with attention to detail, grammar, and consistency in tone and style.Basic understanding of SEO principles and e-commerce best practices for product descriptions and web copy.Familiarity with analytics tools or platform insights to assess content performance and inform improvements.Ability to collaborate effectively with designers, photographers, and marketing colleagues to deliver integrated campaigns.Excellent organizational and time-management skills, with the ability to handle multiple projects and deadlines in a fast-paced environment.Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field, or equivalent practical experience.Prior experience in a senior or lead content role; experience in luxury goods, fashion, or jewelry is an advantage.Strong written and verbal communication skills in English; additional language skills are a plus.Commit