Senior Performance Marketing

Colada is looking for a Senior Performance Marketing Specialist with 5–9 years of experience to lead customer acquisition, growth, and paid media performance across digital channels. The ideal candidate is highly analytical, data-driven, and experienced in scaling app installs and customer acquisition campaigns while maintaining strong ROI.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta, Google, TikTok, Snapchat, and other relevant platformsManage marketing budgets and maximize ROAS, CAC, and customer lifetime valueDevelop and execute user acquisition strategies for mobile applicationsMonitor campaign performance and provide actionable insights through reporting dashboardsConduct A/B testing on creatives, audiences, landing pages, and campaign structuresAnalyze customer behavior and conversion funnels to identify growth opportunitiesCollaborate with design, product, and CRM teams to improve acquisition and retention performanceTrack attribution and performance using analytics and mobile measurement platformsStay updated with industry trends, platform changes, and growth marketing best practicesRequirements5–9 years of experience in Performance Marketing, Growth Marketing, or Digital MarketingStrong hands-on experience with Meta Ads Manager and Google AdsExperience managing budgets and scaling campaigns efficientlyStrong analytical skills with proficiency in Google Analytics, Looker Studio, or similar toolsExperience with mobile app marketing and app install campaignsUnderstanding of attribution platforms such as AppsFlyer, Adjust, or BranchAdvanced Excel/Google Sheets skillsExcellent communication and problem-solving abilitiesPreferred QualificationsExperience in startups, marketplaces, e-commerce, or food delivery platformsKnowledge of CRM, retention marketing, and customer lifecycle managementExperience working with marketing automation and data visualization toolsWhat We OfferCompetitive salary packageHigh-growth startup environmentOpportunity to directly impact company growthCollaborative and entrepreneurial culture