Partnerships Lead (Onground - partnerships - production scope)

Key Responsibilities Campaign Planning & Execution Build campaign plans (objectives, target audience, channels, key messages, deliverables, timelines). Translate business needs into clear campaign strategy and measurable KPIs. Manage campaign calendar and ensure readiness across all touchpoints (app/site/social/offline). Own go-live checklists and launch coordination. Briefing & Creative/Content Coordination Write strong briefs for creatives, copy, design, video, and performance assets. Coordinate production requirements: scripts, storyboards, shot lists, locations, permits, talents. Review and validate outputs against brand guidelines and campaign objectives. Ensure correct versions, formats, and specs for each channel (Meta/TikTok/YouTube/OOH/etc.). Agency & Vendor Management (Production / Post / Media Support) Manage relationships with agencies (creative, production, post-editing) and vendors. Negotiate scope, timelines, and commercials (with procurement/finance if needed). Track deliverables, revisions, approvals, and ensure SLA adherence. Quality control for filming, editing, color grading, subtitles, cutdowns, and final exports. On-ground Activations & Field Execution Plan and execute street activations / events / booth setups (including port-related logistics if applicable). Coordinate field teams, supervisors, promoters, and brand ambassadors. Ensure branding materials readiness (banners, standees, uniforms, flyers, QR codes). Handle site recce, permissions, safety requirements, and day-of execution plan. Performance Tracking & Optimization Monitor performance vs KPIs during campaign flight (reach, CTR, CVR, CAC, orders/GMV, signups). Run A/B tests on creatives, audiences, offers, landing flows (with performance team). Identify issues early (tracking, attribution, creative fatigue) and propose fixes. Reporting & Post-Campaign Analysis Produce campaign wrap-up reports (what worked/what didn’t, learnings, next actions). Maintain campaign documentation: briefs, assets, timelines, budgets, invoices, results. Build playbooks and repeatable processes for faster execution. Stakeholder Management Align with Brand/CRM/Media Buying/Product/Design/Finance/Operations. Manage approvals and keep leadership updated with clear status & risks.Qualifications 3–6 years experience in campaign management (brand or agency). Strong experience working with creative & production agencies (filming + post). Understanding of performance marketing basics and creative specs for platforms. Proven ability managing multiple projects under tight deadlines.KPIs (Examples) On-time launch rate (%) Budget adherence (planned vs actual) Campaign performance: GMV/orders/leads/users, CAC/CPA, ROAS (if paid) Creative delivery SLA (asset turnaround time) Activation outcomes: footfall, scans, leads, conversion (for offline) Quality metrics: rejection rate, revision cycles per asset