Digital Marketing Manager

STM · Cairo, Egypt · Posted 2026-06-24

The Digital Marketing Manager is responsible for leading the company’s online presence, digital lead generation engine, and brand performance across all digital channels. This role spearheads performance marketing, search engine optimization (SEO/SEM), social media management, website optimization, and email marketing. Focusing heavily on the digital-first nature of the Egyptian real estate market, this position ensures data-driven, highly optimized digital campaigns that fuel the sales pipeline through the main company sectors of Real Estate, Retail, Offices, Sports and Education assets.Key ResponsibilitiesExecute, and monitor all digital performance marketing campaigns (Meta Ads, Google Ads, LinkedIn, YouTube, TikTok) tailored for real estate lead acquisition.Overhaul and maintain the company's website and landing pages, optimizing user experience (UX/UI) and organic search rankings (SEO) to increase inbound traffic.Direct the social media strategy, ensuring high engagement, consistent brand messaging, and creative content delivery across all handles.Utilize advanced data analytics (Google Analytics, CRM data, pixel tracking) to monitor campaign performance and implement real-time A/B testing and optimizations.Collaborate with creative agencies and internal design teams to produce high-performing digital ad creatives, videos, and copywriting assets.Manage and audit the digital marketing budget effectively, ensuring optimized cost-per-click (CPC) and maximized return on ad spend (ROAS).In addition to any other tasks assigned by the direct manager.RequirementsEducation:· Bachelor’s degree in Mass Communication,marketing, Communications, Business, or a related fieldPrevious Experience:·10+ years of experience in digital marketing, with at least 3 years managing high-budget performance campaigns within the real estate or high-value asset sectors in Egypt.What We Offer· Competitive salary and benefits package· Social & Family medical insurance· A collaborative and innovative work culture· Opportunities for leadership and career advancement· The chance to shape the digital presence of a growing real estate brand

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