Job SummaryThe Head of Marketing & Growth is responsible for owning the full go-to-market strategy, user acquisition engine, and growth economics of the business.This role is accountable for scaling the platform in a structured, measurable, and capital-efficient manner, ensuring that growth is not only achieved, but achieved profitably and sustainably.The position combines strategy, execution, and analytics, with a strong focus on:Performance marketingGo-to-market strategyFunnel optimizationUnit economics (CAC, LTV, payback period, retention)Growth experimentationThe role will lead marketing efforts beyond brand and social presence, building a data-driven growth engine that drives user acquisition, activation, retention, and monetization.KEY ACCOUNTABILITIES & ACTIVITIES1. Go-To-Market Strategy· Define and execute the overall go-to-market strategy across all channels and user segments.· Identify target customer segments, positioning, and acquisition channels.· Develop clear market entry and expansion strategies (local and international where applicable).2. Performance Marketing & AcquisitionBuild and manage performance marketing channels:Paid socialSearch (Google)App acquisitionAffiliate / partnershipsOptimize campaigns based on:CACConversion ratesPayback periodsContinuously test and scale high-performing channels.3. Growth Funnel OptimizationOwn the full funnel:Awareness → Acquisition → Activation → Retention → MonetizationIdentify bottlenecks and improve:Conversion ratesOnboarding flowsFeature adoptionWork closely with product to improve user experience and conversion.4. Unit Economics & Growth AnalyticsDefine and monitor key growth metrics:Customer Acquisition Cost (CAC)Lifetime Value (LTV)LTV/CAC ratioRetention and churnPayback periodBuild dashboards and reporting frameworks.Ensure growth is aligned with profitability targets.5. Experimentation & ScalingEstablish a structured experimentation framework:A/B testingChannel testingPricing and messaging experimentsRapidly test, validate, and scale winning strategies.6. Brand & Positioning Alignment· Ensure all marketing efforts align with a clear and differentiated positioning.· Work with content and social teams to translate strategy into execution.· Elevate messaging beyond generic financial content to strong product-led narratives.7. Team Leadership & Capability Building· Lead and develop the marketing team, including upskilling in:Performance marketingData-driven decision makingIntroduce structured processes and accountability across marketing functions.8. Cross-Functional Collaboration· Work closely with:Product → improve activation and retentionData → analytics and attributionFinance → align growth with financial targetsEnsure marketing is fully integrated into product and business strategy.9. Other· Perform additional duties as assigned by management.COMPETENCIESCore· Performance Marketing: Deep expertise in paid acquisition channels and optimization.· Growth Strategy: Strong ability to design and execute scalable GTM strategies.· Analytics: Advanced understanding of CAC, LTV, retention, funnel metrics.· Experimentation: Strong testing mindset and data-driven decision making.· Martech: Familiarity with attribution tools, analytics platforms, and CRM systems.Soft· Strategic Thinking: Ability to connect marketing with business outcomes.· Ownership: Strong accountability for results, not activities.· Execution: Ability to move from strategy to implementation quickly.· Leadership: Ability to build and lead high-performing teams.· Problem-Solving: Structured and analytical approach to growth challenges.Languages· English (Advanced Proficiency)JOB SPECIFICATIONSIndustry / DomainFinTech / Digital Platforms / Consumer TechNecessary Knowledge and Experience· 7+ years of experience in marketing and growth roles.· Proven track record in:Scaling digital productsPerformance marketingGrowth strategyExperience in startups or high-growth environments is strongly preferred.Education and Certification Requirements· Bachelor’s degree in Marketing, Business, Economics, or related field.· Advanced degrees or growth certifications are a plus.