Marketing Specialist IT Distribution (Egypt)

Marketing Specialist – IT Distribution (Egypt)Location: Cairo, EgyptDepartment: MarketingReports To: Country Manager / Regional Marketing ManagerJob SummaryWe are looking for a dynamic and detail-oriented Marketing Specialist to manage end-to-end marketing activities for a leading global software solutions portfolio within the Egyptian market. The role will be responsible for planning and executing marketing campaigns, collaborating with channel partners, tracking lead generation ROI, coordinating with internal teams, and ensuring timely reporting to regional stakeholders and vendors.The ideal candidate should have experience in B2B technology marketing, channel marketing, demand generation, and partner engagement within the IT distribution industry.Key ResponsibilitiesMarketing Planning & StrategyDevelop quarterly marketing plans aligned with business and sales objectives.Strategize and execute integrated marketing campaigns to drive brand awareness, partner engagement, and lead generation.Identify market opportunities and propose innovative marketing initiatives to increase market penetration.Manage annual and quarterly marketing calendars, budgets, and activity plans.Campaign ManagementExecute end-to-end marketing activities including:Digital marketing campaignsWebinars and virtual eventsPartner events and workshopsEmail marketing campaignsSocial media activitiesLead generation programsCustomer engagement initiativesCoordinate with agencies, vendors, and internal teams for campaign execution.Ensure all activities are delivered on time and within budget.Partner Collaboration & Lead Follow-UpWork closely with channel partners to ensure proper follow-up and conversion of generated leads.Track ROI and effectiveness of marketing campaigns and partner-led activities.Monitor lead status, pipeline contribution, and campaign performance metrics.Support partners with marketing materials, campaign guidance, and co-marketing initiatives.Reporting & Stakeholder ManagementPrepare regular reports on campaign performance, ROI, lead generation, and marketing KPIs.Present activity updates and business insights to regional management and vendors.Maintain accurate records of marketing activities, budgets, and partner engagement.Ensure compliance with vendor marketing guidelines and branding requirements.Internal CollaborationCollaborate closely with sales, product, finance, and operations teams to align marketing initiatives with business priorities.Support sales teams with campaign-driven opportunities and partner engagement activities.Coordinate internally to ensure smooth execution of all marketing programs.Required QualificationsBachelor’s degree in Marketing, Business Administration, Communications, or related field.3–6 years of experience in B2B marketing, channel marketing, or IT distribution marketing.Strong understanding of digital marketing and lead generation strategies.Experience managing channel partners and co-marketing initiatives.Excellent analytical and reporting skills with focus on ROI measurement.Strong communication and presentation skills in English and Arabic.Proficiency in Microsoft Office, CRM tools, and marketing platforms.Preferred SkillsExperience in IT, software, cloud, or technology distribution industry.Ability to manage multiple projects and stakeholders simultaneously.Strong organizational and project management skills.Creative thinking with strong execution capabilities.Data-driven mindset with attention to detail.Key Performance Indicators (KPIs)Lead generation and conversion ratesMarketing ROI and campaign effectivenessPartner engagement and activity executionPipeline contribution from marketing campaignsTimely reporting and stakeholder satisfactionQuarterly marketing plan execution