Digital Marketing Specialist

Digital Marketing & Brand Growth Specialist📍 Location: Agouza, Cairo 🏢 Industry: Cosmetics, Aromatherapy & WellnessAbout the clientA growing Egyptian brand specializing in cosmetics, aromatherapy products, and natural wellness solutions. They are seeking a talented and ambitious Digital Marketing & Brand Growth Specialist to help strengthen their digital presence, engage customers, and drive business growth through creative and data-driven marketing initiatives.This role is ideal for professionals who are passionate about brand building, digital marketing, consumer behavior, and creating meaningful customer experiences in the beauty and wellness industry.Ideal Candidate ProfileThey are looking for a proactive, creative, and commercially minded marketer who combines strong execution skills with strategic thinking. The ideal candidate is passionate about brands, understands consumer behavior, enjoys working with data, and is eager to make a measurable impact on business growth.Key ResponsibilitiesDigital Marketing & Brand GrowthDevelop and execute digital marketing initiatives that support brand awareness, customer engagement, and online sales growth.Contribute to the development and execution of marketing campaigns, product launches, and promotional activities.Identify opportunities to enhance brand visibility, customer acquisition, and customer retention.Social Media ManagementManage and grow the company’s presence across social media platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging channels.Create, schedule, and publish engaging content aligned with the brand’s identity, marketing objectives, and target audience.Build and maintain an active online community through customer engagement and timely responses.Performance Analysis & ReportingMonitor and analyze key marketing metrics including reach, engagement, conversion rates, customer growth, and campaign performance.Prepare regular reports and provide recommendations to optimize marketing effectiveness and return on investment.Utilize data and customer insights to improve content strategy and campaign performance.Content & Campaign CoordinationCoordinate with designers, photographers, content creators, and external agencies to ensure high-quality and consistent brand communication.Support the development of creative concepts, content calendars, and digital marketing materials.Ensure all digital assets and brand communications maintain a professional and consistent image.Market & Consumer InsightsMonitor beauty, cosmetics, wellness, and digital marketing trends.Conduct competitor analysis and identify market opportunities that can support brand growth and differentiation.Stay updated on platform updates, emerging technologies, and best practices in digital marketing.Qualifications & ExperienceBachelor’s degree in Marketing, Business Administration, Mass Communication, Commerce, or a related field from reputable university.2–5 years of experience in Digital Marketing, Social Media Marketing, Brand Marketing, or related roles.Strong understanding of digital marketing principles, social media strategies, and customer engagement techniques.Experience managing business social media accounts and digital campaigns.Familiarity with Meta Business Suite, Meta Ads Manager, Google Analytics, Google Search Console, and related digital marketing tools.Excellent written and verbal communication skills in both Arabic and English.Strong analytical skills with the ability to translate data into actionable recommendations.High attention to detail, creativity, and organizational skills.Experience in Cosmetics, Beauty, Wellness, FMCG, or Consumer Products industries is highly preferred.What They OfferOpportunity to contribute directly to the growth of a recognized beauty and wellness brand.Exposure to brand management, digital marketing strategy, and e-commerce initiatives.A dynamic, collaborative, and growth-oriented work environment.Professional development and career advancement opportunities.The chance to work on innovative products within a fast-growing industry.How to ApplyApply with your cv or send it to: bleaders.eg@gmail.comEmail Subject: Digital Marketing